words about the experience of the photoshoot. different types of content to tell the story. campaign, casting, behind the scenes, influencer, lucinda x elly etc
the content housed here is typically a long form story of a newsletter (you can send this story out like the toteme newsletter example). The newsletter is "click bait" for the long form content.
more story words etc etc
focus on the Elly Coat. Named after Elly etc ect story
Elly in the Elly